The mounting enthusiasm for mobile gaming among the US population is expected to continue developing during the forecast period. This in turn is expected to drive innovation in smartphone technology, with the widespread adoption of mobile gaming at the peak of the COVID-pandemic pandemic expected to remain strong during the post-pandemic era.
Smartphones is slated for a modest performance over the forecast period, with the category’s leading players expected to maintain a pessimistic outlook at a time of low potential for significant expansion. This scenario is set to continue being influenced by several factors, including the already high smartphone ownership rate and the US and the diminishing and by now marginal advancements and upgrades that each wave of new handsets offers.
Although sales growth projections for smartphones may be weak for the forecast period, the ownership and usage of mobile phones are expected to remain very high in the US for the foreseeable future and there are various factors underpinning this situation. First, the influence of social media platforms such as Facebook, Instagram and TikTok continues to drive mobile phone usage as users engage in the creation and consumption of social media content.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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