Retail volume growth of mobile phones in the US from 2024 to 2029 is projected to be slightly positive, yet limited. With the smartphone penetration rate already high, the primary growth driver will be the consumer upgrade cycle rather than net new device acquisitions.
Artificial intelligence is expected to become an increasingly pivotal area of innovation and product differentiation for smartphone manufacturers through to 2029. While AI-accelerated computational photography and voice assistants have already gained mainstream adoption, on-device AI processing could enable more advanced and responsive user experiences.
The competitive dynamics in smartphones are anticipated to remain intense from 2024 through to 2029 in the US. While Apple and Samsung are expected to retain their leading positions in the premium segment, Chinese brands such as OPPO, Vivo, and Xiaomi are likely to continue chipping away at share in the mid-range and budget segments with aggressive pricing and localised product portfolios.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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