Over the forecast period, the demand for smartphones will be primarily driven by replacement purchases rather than new customer acquisitions, which naturally hinders more dynamic growth since the smartphone penetration in Vietnam is already fairly high and becoming mature.
Smartphones for gaming currently lack marketing activities and brand presence, despite the significant growth in demand for gaming as a form of entertainment over the years. While the majority of smartphones in Vietnam can support popular games, there is a growing expectation for devices that allow consumers to play demanding games without lag or disruption to enhance the experience.
In 2023, Apple officially launched online sales in Vietnam, allowing consumers to directly purchase iPhone models and other Apple products from the website and receive full warranty. This raises stronger competition for premium retailers.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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