Demand for mobile phones is expected to continue improving over the forecast period, driven by smartphones. Exiting a challenging economic environment, consumers are likely to have access to higher disposable incomes, encouraging them to spend more on discretionary purchases such as smartphones.
Smartphones is likely to see further premiumisation in the coming years. Although most leading manufacturers tend to launch products that vary in both functionality and price, the most innovative functions are retained for flagship products that come at a premium cost.
The category in the UK is becoming saturated with many consumers already owning a smartphone. With the lifespan of these devices increasing in terms of updates and longer replacement cycles, there are many consumers who do not necessarily need to buy a new smartphone each year.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!