In Indonesia, smartphones will continue to see stable volume growth in the upcoming period, driven predominantly by brands like Oppo, Vivo, Xiaomi, and Infinix. These brands have successfully captured a significant portion of the market by offering smartphones within the appealing price range of USD100 to USD200, a segment that accounts for a substantial volume of smartphone sales in the country.
In recent years, Chinese smartphone brands have consistently dominated the top ranks in mobile phones, even as overall smartphone sales show signs of slowing. This enduring success in Indonesia can be attributed to these brands' ability to combine affordability with advanced features, making sophisticated technology accessible to a wider audience.
Over the next five years, the mid-priced segment of smartphones, priced between USD300-500, is anticipated to offer the most significant growth potential in Indonesia. As the country's economy is expected to see substantial expansion, brands like Xiaomi and Oppo are strategically positioning themselves to capitalise on this segment.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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