Over the forecast period, volume sales of mobile phones are projected to decrease. This decline is driven by several factors.
To combat sluggish volume demand, manufacturers are expected to focus on higher-end models and intensify spending on research and development. The development of AI-enabled smartphone models, such as the Samsung Galaxy S24 series launched in 2024, is anticipated to drive innovation over the forecast period.
The weak household sentiment and cautious spending patterns present an opportunity for manufacturers to promote the versatility and multi-functional attributes of smartphones. In this context, smartphones are perceived as offering value for money through their versatility and multi-functionality, making them an affordable indulgence.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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