Retail volume sales of smartphones are expected to remain positive over the forecast period, although stronger growth will be hampered by increased market saturation and rising prices. In an attempt to offset the potential slowdown in sales volumes, smartphone brands will continue to emphasise innovation while charging higher prices.
Social media has become a powerful marketing tool for major smartphone brands due to its image-based nature. Brands such as Samsung and Motorola invest significantly in their digital presence and collaborate with established social media influencers to increase product awareness.
It is likely that major players in the market will attempt to acquire greater retail volume share by increasing promotional strategies and utilising online sales events to boost their e-commerce sales. In addition, smaller, emerging brands will also seek to compete by offering competitive prices and promotional deals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!