Smartphones is expected to see a return to growth over the forecast period in retail volume terms. The wider availability of 5G networks and continuous technological innovations are likely to encourage more consumers to buy new and replacement smartphones.
Apple and Samsung will almost certainly remain the top two players in smartphones in Australia over the forecast period thanks to the established loyalty to these brands. However, as their latest models have become increasingly expensive due to rising costs, these companies are using alternative sales models to help soften the blow and to ensure their loyal followers can afford to keep up to date with the latest releases.
Appliances and electronics specialists still dominate the distribution of mobile phones in Australia with consumers often looking to set up tariffs and subscription plans alongside purchasing new handsets, while also taking the time to review the features. Nonetheless, following the trend being seen across consumer electronics it is likely that over the forecast period saes will continue to shift online.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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