For a protracted period of time, chip performance, audio quality, and premium imaging capacity have been the focus of Android manufacturers to empower their competition against the almighty iPhone. In recent years, other add-on features, including fast-charging, water- and dust-proof certifications, and high-refresh rate screens, have also become ubiquitous among Android phones.
The protracted pandemic hit China’s smartphones industry notably in 2022, and the competitive landscape is undergoing a major reshuffle. Many previously-established brands are increasingly becoming obsolete and the main stage of competition for smartphones in China is shrinking.
The space for feature phones in China is forecast to shrink further over the next five years, with a projected negative CAGR. The penetration of smartphones has been on the rise, and the elderly, one of the main demographics targeted by feature phones, are getting the hang of using smartphones and becoming adept in watching short videos and purchasing goods online.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!