The ascent of frozen food options in Argentina suggests that quality is being redefined. Amid shrinking purchasing power and soaring inflation, the ambition to recalibrate consumer attitudes towards frozen food as a viable, nutritious alternative to fresh produce becomes more pressing.
The rebound of foodservice sales in 2021 and 2022 offered a stark contrast to the sharp decline witnessed in 2020, an inevitable repercussion of COVID-19 containment strategies. However, the confluence of economic challenges and diminished consumer spending power has meant only modest growth for 2023, and it is projected that the sector might not recapture pre-pandemic levels until 2024.
Frigorifico Paladini, despite its strength in processed meats, is seeing a dilution of its value share - a trend likely to perpetuate in the short term. Endeavours to release healthier products, including vegetable-infused hot dogs and reduced-salt ham, have proven insufficient to counter the waning share.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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