Over the past two years, US consumers have had to contend with the rising cost of living, which has had a significant impact on their purchasing habits. While chilled and frozen processed poultry have managed to see momentum by reducing unit prices and attracting more consumers, some other processed meat categories have struggled to follow suit.
The landscape for livestock production in the US is becoming increasingly complex, due to a growing web of state sales bans, environmental protection agency (EPA) policies, and animal welfare legislation that has been enacted since 2019. These regulations have had a profound impact on the cost structure of farming, particularly in terms of raising livestock.
Meat and seafood substitutes is poised for a further significant shift in the US in the forecast period, moving away from the rapid growth and decline that characterised the last 15 years. While the early years of the category were marked by dynamic innovation, market disruption, and an influx of venture capital, the next phase will likely be one of consolidation and maturity.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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