Processed meat, seafoods and alternatives to meat is expected to perform strongly in 2023 and this healthy growth will continue over the forecast period, largely driven by the same dynamics. That being said, value for money will drive value sales over the forecast period, especially if inflationary pressures continue, and players will have to offer competitive prices in order to compete.
Offerings within processed meat and seafood are mainly frozen. As such, the development of more effective and coordinated cold chain distribution systems across Pakistan will be a key factor for growth over the forecast period.
Value sales for meat alternatives are negligible in Pakistan and this is unlikely to change over the forecast period. Several factors will hinder growth, including the high price of plant-based offerings, limited product variety, minimal marketing and little awareness or understanding of plant-based offerings.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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