Retail volume sales of processed meat, seafood and alternatives will register a gradually accelerating rate of growth during the forecast period, commensurate with rising disposable incomes. The growing number of women in paid employment, increasing urbanisation and the rise of single person households will also support demand for faster, more convenient meal solutions.
Sustainability will be a key trend in during the forecast period. Vissan, for example, will continue with its strategy of improving the traceability of its pork materials through its Feed-Farm-Food programme, while CP Vietnam Corp has launched an environmentally-friendly shrimp farm in Ben Tre province.
During the forecast period, retail volume sales of chilled and frozen meat and seafood will be facilitated by the modernisation of the country’s retail infrastructure. At present, sales of these products are largely confined to urban consumers who have access to modern grocery retailing outlets with developed storage and display capabilities.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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