The shelf-stable seafood category is projected to see modest growth in sales, although market fragmentation remains, with Russian brands maintaining a prominent presence. Despite this growth, the industry faces potential challenges in sourcing raw materials, with items such as sprat and herring likely to experience shortages.
Processed poultry is well-positioned to perform strongly in the coming years, as health-conscious consumers shift towards poultry, often viewed as a leaner, healthier alternative to red meat. This shift is anticipated to gain momentum as economic uncertainty prompts more consumers to seek lower-priced options that also align with healthy eating priorities.
The demand for frozen processed meat in Azerbaijan is largely concentrated within the Horeca (hotels, restaurants, and cafés) sector, where the product’s convenience and extended shelf life align with the operational needs of foodservice providers. Although frozen meat holds a smaller share compared to chilled processed meat in retail settings – where consumers favour fresh, chilled options for perceived health benefits – the Horeca sector remains a stable channel for frozen meat products.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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