Processed meat, seafood, and meat alternatives is anticipated to sustain steady demand despite the country's ongoing demographic decline, which could potentially reduce the consumer base. While processed meat may experience a slowdown in growth due to market maturity, the category is likely to achieve modest growth through incremental price increases and an expanding range of premium offerings.
As Bosnia and Herzegovina’s processed meat category approaches saturation, its growth is likely to taper off, reflecting the maturity of the domestic market. Nonetheless, processed seafood holds substantial potential as consumers, influenced by health and wellness trends, gradually shift from traditional meat to fish and other seafood options.
Over the forecast period, frozen and chilled processed seafood are projected to lead the category’s RSP value growth, driven by a blend of stable retail volume increases and premiumisation as more high-quality international brands penetrate the local market. Frozen processed seafood is anticipated to attract sustained consumer interest, with new and premium items emerging to meet demand for higher nutritional value and convenience.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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