Despite being a highly mature category, retail volume sales in processed meat, seafood, and alternatives are expected to show stable and positive growth moving forward, primarily driven by increasing demand for convenient options. The continued shift towards chilled alternatives will further enhance value sales, driven by premiumisation.
A strong focus on product innovation and several key value growth drivers, particularly within the chilled segment, will continue to enhance the processed meat, seafood, and alternatives category over the forecast period. Trends such as the barbecue, the rising popularity of locally-produced and artisanal products, and consumer preferences for convenience and exotic flavours will significantly influence the landscape.
Private label expanded its share over the review period, driven by inflation alongside premiumisation.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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