Processed meat, seafood and alternatives is expected to maintain a positive performance over the forecast period. As inflation slows down, this will help to stabilise prices which, in turn, will somewhat suppress value sales, while supporting volume.
Competition from ready meals and meal kits may challenge sales in processed meat, seafood and alternatives to meat over the forecast period. Such products offer a complete meal, rather than just a single item as part of a meal, and manufacturers in this space are strongly focussed on innovative and affordable products which appeal to their consumer demographic – alongside offering an increasingly widening variety.
Innovation will remain the hallmark of the category in the coming years, and much of this will be around the health and wellness aspect. As processed meat does have a negative perception among consumers, in line with concerns about ultra-processed foods overall, manufacturers are expected to focus on intelligent product labelling which offers health and wellness assurances, such as “raised without antibiotics” and “free from” in order to gain consumer attention and trust.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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