Processed meat, seafood and alternatives to meat is expected to continue declining in retail volume terms in the forecast period, while maintaining slight growth in retail current value terms. The continuous decline in the population in Japan is set to negatively impact the overall consumption of processed meat, seafood and alternatives to meat.
Frozen processed meat and seafood are set to maintain growth in both retail current value and volume terms over the forecast period. One factor is the increasing demand for convenience amongst busy consumers, with a rising number of dual-income and single-person households.
Although meat and seafood substitutes remains a niche category in Japan, with much lower per capita retail volume consumption than in Western Europe or North America, it continues to offer potential for further development, driven by continued interest in health and nutrition amongst consumers. Although Japanese consumers were already typically health-conscious, they have now become even more concerned about improving their overall health through their diet, which will accelerate the shift towards meat and seafood substitutes, which are considered healthy options, being low in fat and high in protein.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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