As local consumers increasingly search for convenient meal solutions in line with busier lifestyles, single-serve options and portioned meat or seafood will continue to gain ground in households with fewer members, where making cooking as easy as possible is imperative. Players in different categories have been investing in products that cater for these changing needs, whether by size, format or type of appliance used to cook or heat meals, and processed meat, seafood and alternatives has been following the same trend.
The demand for minimally processed, sustainable production, and clean composition will continue to drive innovation. Despite the local population still recovering from the loss of purchasing power in recent years, the demand for products that align health benefits with functional claims will remain high over the forecast period.
Among the different formats of processed meat in Brazilian, the one that has developed the most in recent years is poultry, and in particular, chicken. New players in foodservice are beginning to explore chicken as an innovation in their portfolios, such as Popeyes and McDonald's, which in 2023 launched new chicken sandwiches and enhanced the marketing of its Chicken McNuggets.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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