The outlook for meat and seafood substitutes in Austria appears promising, with dynamic growth projected for the forecast period in retail volume terms. Consumer preferences are expected to continue shifting towards healthier and more sustainable dietary choices.
Expanding the ways in which meat and seafood substitutes can be used in Austrian kitchens to create healthy and tasty dishes is expected to inform innovation and new product development during the forecast period. Manufacturers have already expanded beyond traditional burger patties and sausages to offer a wider range of formats, including minced meat, meatballs or strips, as they look to cater to diverse culinary preferences and cooking styles.
Once the economy starts to pick up, some consumers are likely to become more willing to choose higher-quality products within processed meat, seafood and alternatives to meat. Consumers are becoming more discerning of the ingredients, their impact on animal welfare, and a product’s sustainability credentials, all of which is likely to have a growing influence on the purchasing decision.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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