While sugar confectionery is poised to expand consistently in retail volume and current value terms over the forecast period, growth rates are projected to fall below those recorded during the review period and slow steadily towards 2029. This is partly due to increasing maturity, but also reflects the fact that rising health-consciousness is now driving more Azerbaijanis to try to reduce their intake of sugar, with this behaviour being especially pronounced among parents buying snacks for young children.
Having recently been reinforced by concerns surrounding the pandemic, the health and wellness trend will continue to have a major influence on consumer choices and company strategies in sugar confectionery over the forecast period. Most categories are likely to see the introduction of new reduced sugar and sugar-free variants as producers attempt to mitigate their exposure to rising public awareness of the risk factors associated with conditions such as obesity and type 2 diabetes.
Medicated confectionery looks set to be the most dynamic category within sugar confectionery in retail volume and current value growth terms over the forecast period. While growth rates will be skewed somewhat by the ongoing emergence of sales from a relatively low base, it will also continue to profit from rising health-consciousness among Azerbaijanis and their increasing willingness to self-medicate for minor ailments.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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