Sugar confectionery is expected to post a gradually decelerating rate of growth in retail volume terms during the forecast period, thanks to continued inflationary pressures which will place pressure on consumers’ disposable incomes. Local companies are expected to be better prepared to weather economic challenges as they benefit from the offer of economically priced products, as well as from their strong distribution among small local grocers which account for the bulk of impulse snacks.
Adult consumers are increasingly looking for products combining indulgence with healthier ingredients. As a result, it is possible they will trade up to healthier variants of chocolate confectionery, such as dark chocolate, which as well as being perceived as an indulgent product, is reputed to be a source of antioxidants and minerals, as well as generally containing less sugar than milk chocolate or sugared sugar confectionery.
As a result, sugar confectionery growth will be mainly driven by new products with innovative flavours and by products free from sugar and gluten. Medicated confectionery is expected to record the fastest growth in volume terms, as these products target young adults who shop more often at kiosks and small local grocers where they are more likely to make unplanned purchases.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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