Sugar confectionery is expected to witness modest growth in retail volume terms during the forecast period. This trend will be supported by an expanding, young population, which will ensure a wide consumer base.
During the forecast period, ongoing economic challenges are likely to continue to impact purchasing power, with most consumers prioritising necessities over discretionary spending, including sugar confectionery. Businesses operating in this category will therefore need to adapt their marketing and development strategies to cater to price-sensitive consumers.
El Rashidi El Mizan Confectionery SAE is set to retain its lead in sugar confectionery over the forecast period. Halva, in which the company specialises, is considered a must in Egyptian households, and is present in many flavours and pack sizes to suit all tastes.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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