Sugar confectionery is expected to recover in line with the economic recovery in the country which, in turn, will restore consumers’ spending power and lead to an expected uptick in impulse purchases. However, it will be important for players to ensure ongoing developments in new flavours, new styles or packaging, or even “healthier” products, in order to stand out from the crowd and attract sales.
In a cross-category trend, players are increasingly embracing digital platforms in order to raise their brand profiles. This includes third party e-commerce retailers such as Shopee and Lazada, along with the use of social media networks such as Facebook and TikTok to raise brand profiles.
Pastilles, gummies, jellies, and chews is enjoying healthy volume growth in 2024, and this trajectory is set to continue over the forecast period. There is a wide range of unique flavours in this subcategory, containing both fruits and a range of other ingredients, such as yogurt, chocolate, coffee, mango, coconut, and more.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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