Since around 2018, the pastilles, gummies, jellies, and chews category have experienced rapid growth. The growth in this category was primarily driven by premium Japanese and Korean brands, like UHA and Lotte, with promotions through retailers like 7-Eleven and FamilyMart, making these products a focal point for young consumers.
Local player, Bifido, is widely known for its probiotic drink in Taiwan. It is aiming to gain share in the snacks market, and particularly the sugar confectionery category.
While pastilles, gummies, jellies and chews saw decline in demand at the end of the review period, boiled sweets continued to experience growth. More premium Japanese and Korean boiled sweets brands are being introduced to the Taiwanese market.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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