In the forecast period, within sugar confectionery in Japan, medicated confectionery (throat lozenges) is projected to be the fastest-growing category in retail current value terms. 2024 was the first full year without COVID-19 restrictions, which will contribute to an increase in demand for such products in the forecast period, as people leave their homes in the winter and the spring allergy season.
Japanese food brands are increasingly engaging in collaborations with other brands, anime, or celebrities, particularly finding synergy with long-standing brands which boost sales. Collaborations with well-known snacks brands create buzz for content creators in anime, manga, and idol culture.
Japan has a mature economy and is facing a declining population, therefore achieving growth in sugar confectionery in retail volume terms could be challenging. However, pastilles, gummies, jellies and chews has seen consistent growth in both retail volume and current value terms almost every year for the past 15 years, thanks to the long-term popularity of gummy products.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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