Sugar confectionery in Malaysia is set to experience a further decline in demand over the forecast period. One key factor behind this trend will be retail price increases, given the high price of raw sugar, alongside rising costs of energy and labour.
Consumer preferences are likely to continue to move away from boiled sweets, lollipops, toffees, caramels, nougat, and other sugar confectionery over the forecast period. This shift is largely due to growing health concerns, specifically around sugar intake and its link to diabetes, coupled with a lack of product innovation.
The forecast period is likely to see leading players, such as Perfetti Van Melle Group, Wrigley, and Lofthouse of Fleetwood, investing in new product development as they look to respond to rapidly changing market conditions and in particular, challenges arising from a rise in consumer health-awareness For example, in addition to developments in medicated confectionery, the forecast period is set to see several new low sugar and sugar-free ranges in standard mints and pastilles, as well as functional variants such as products with added vitamin C, and a wider range of options with a health-oriented positioning. Health and wellness pastilles fortified with vitamins and minerals and which are positioned as helping to strengthen the immune system and improve general wellbeing will also begin to take up more shelf space in modern retailers.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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