Sugar confectionery in Saudi Arabia is projected to register strong robust growth in retail volume terms over the forecast period, with sales expected to exceed 2019 levels by 2026. Nonetheless, a heightened awareness of the adverse health effects of sugary products, which was exacerbated the by COVID-19 pandemic, could influence demand, with parents especially looking to steer their children towards healthier snacking options.
Competition within sugar confectionery is expected to intensify over the forecast period, as local and international brands vie for market share. One case in point is Haribo, which is a long-standing player in sugar confectionery in Saudi Arabia, especially in pastilles, gummies, jellies and chews.
While the distribution of sugar confectionery is likely to remain dominated by supermarkets and hypermarkets, small local grocers, or baqalahs, are expected to gain retail value share, moving forward. The latter are particularly valuable in the case of impulse purchases, as they are conveniently located in residential areas.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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