As inflationary pressures ease, consumer confidence improves and impulse purchases recover, sugar confectionery is expected to maintain its positive performance over the forecast period. However, this growth will primarily be attributed to the soaring demand for indulgent pastilles, gummies, jellies and chews, as this format is projected to gain share from boiled sweets, liquorice and lollipops due to their limited innovation over the review period.
The impact that the HFSS regulation has had on impulse sales is expected to be further exacerbated by the upcoming set of additional restrictions. Amid the cost-of-living crisis, in June 2023, the local government announced its decision to postpone the ban on volume-based promotions and the advertising restrictions from October 2023 and 2024 respectively, to October 2025.
As the adoption of plant-based diets gains momentum in the UK and local consumers become increasingly aware of the use of animal-derived ingredients in sugar confectionery, players are expected to continue investing in recipe adjustments to remove ingredients, such as gelatine and milk powder, from their offerings. This can allow them to expand their audience to reach vegans and vegetarians who are currently excluded from their consumer base.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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