Sugar confectionery is expected to remain an expensive category which, being non-essential and also bucking the health trends, means challenges are ahead. This will be most notable for the higher-priced brands, unless they are able to differentiate themselves with an added-value positioning.
Ongoing health and wellbeing trends will further influence developments over the forecast period. By its very nature, sugar confectionery bucks the rising trends towards healthier lifestyles.
The competitive environment in sugar confectionery will remain intense over the forecast period, both between the leading local players, and among the numerous small brands in unnamed “others”. The main competitive areas will be around price and the use of natural ingredients in popular options such as pastilles, gummies, jellies and chews.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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