Both international and local sugar confectionery players are expected to develop “healthier option” strategies over the forecast period. Following the strategies of players in other sugary categories, offering 25% more fruit juice and free from artificial colourings could be a starting point.
Despite the maturity of sugar confectionery as a category in Colombia, along with consolidation in the competitive landscapes of some categories, there remain growth opportunities for players to exploit over the forecast period. For instance, Colombina’s Nucita, a strong brand in chocolate spreads, was extended with the launch of a chews product under its umbrella; in order to capitalise on a well-known brand name and attract consumers with novelties.
Traditional grocery retailers have a difficult time, with consumers continuing to shift channels looking for value for money. Nonetheless, small local grocers are suited to on-the-go and impulse purchases of snacks overall.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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