Sugar confectionery is expected to see positive growth over the forecast period, in terms of both retail volume and current value sales, with Nigeria’s anticipated economic recovery set to drive an increase in consumer disposable incomes, boosting affordability. The category will also benefit from population growth, which will ensure a strong supply of new consumers; demand will be particularly strong among young children.
Competition will also drive growth during the forecast period. Although competitive activity has been stifled by negative economic conditions in 2023 and 2024, competitive activity has been generally strong over the review period and has driven both price wars and variety.
Lollipops will rise fastest over the forecast period, driven by children’s preference for the product. Soft candies such as pastilles, gummies, jellies and chews, and toffees, caramel, and nougat are also expected to perform well.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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