Current trends are set to prevail over the forecast period, with interest in health and wellness expected to intensify. The growing demand for health, wellness and fitness-related products will drive growth and demand for functional products and those with added benefits.
Retail value growth will be driven by innovative products and new launches, especially for products catering to the growing demand for healthier, low-sugar, more natural/organic products and ingredients and those with added benefits. These benefits include energising and refreshing products, with immune-boosting qualities and added vitamins.
Convenience, product selection, and availability will continue to play a significant role in consumers' choice of retailers. Discounters and hypermarkets will continue to be the leading distribution channels for carbonates, and while e-commerce sales are set to continue growing, longer delivery times and fees are set to limit consumers' interest in choosing these options.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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