Off-trade volume sales of carbonates are forecast to register a modest decline over the 2023-28 period, in light of the encroachment of soft drinks perceived as healthier, such as RTD tea and flavoured bottled water, which typically contain less sugar and fewer calories. This will, in turn, place pressure on manufacturers and retailers to innovate by offering carbonates with functional properties.
During the forecast period, a focus on local sourcing through the use of ingredients originating in Switzerland is expected to remain a core strategy among local players, as they seek to differentiate their offerings against global brands. Other non-cola carbonates brand Opaline, for example, expanded its portfolio in summer 2023 to include a new recipe using apricots from Valais.
Sustainability credentials are expected to be used as a key means for manufacturers of carbonates to differentiate their brands, with a focus on more recyclable and reuseable materials. Coca-Cola Switzerland, for example, has been using fully recycled rPET for all its domestically produced plastic bottles since spring 2022, while retailer Migros Genossenschaftsbund also offers 100% recycled rPET bottles produced in Switzerland.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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