Off-trade volume sales of carbonates are only expected to increase marginally over the forecast period, while on-trade volume sales are projected to decline slightly. Growth potential will be limited by maturity, with the ongoing cost-of-living crisis also likely to depress overall demand in the short-to-medium term.
Average unit prices for carbonates in the Netherlands are expected to rise further during the early years of the forecast period, partly due to still-elevated inflationary pressures but also because the consumption tax on all types of soft drinks is set to go up by approximately nine cents per litre from 1 January 2024. It is likely manufacturers will seek to mitigate the scale and impact of price hikes by adjusting their packaging strategies.
Tonic water/mixers/other bitters is anticipated to be by far the most dynamic of the main carbonates categories in off-trade volume growth terms over the forecast period. This is partly because rising interest in cocktails in the Netherlands means such products are increasingly being used in the preparation of different types of mixed alcoholic drinks.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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