While favourable demographic and socioeconomic conditions should ensure total volume sales of carbonates in Kenya continue to increase consistently throughout the forecast period, off- and on-trade growth rates look set to be lower than those recorded over 2018-2023. This is partly due to increasing maturity and the ongoing normalisation of consumption habits following pandemic-related disruption.
With health concerns increasingly limiting volume growth prospects, the development of more wholesome varieties will be a priority for carbonates manufacturers over the forecast period. In particular, as Kenyans become more aware of how being overweight or obese can make them much more susceptible to different diseases, companies are expected to focus on expanding their offers of reduced sugar and sugar-free options, whether by reformulating existing ranges or launching completely new products.
Off-trade volume sales of carbonates will remain heavily concentrated in store-based channels over the forecast period, most notably in small local grocers and supermarkets. However, e-commerce should continue to gain importance when it comes to the retail distribution of these products.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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