Carbonates in Kenya

February 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Kenya?
  • To what extent are health considerations impacting consumption of Carbonates in Kenya?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Kenya?
  • Which are the leading brands in Carbonates in Kenya?
  • What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
  • How are products distributed in Carbonates in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Kenya - Category analysis

KEY DATA FINDINGS

Favourable demographic and socioeconomic trends continue to buoy demand
Coca-Cola launches Recipe For Magic prize competition
Highlands expands Club Soda range with lemonade/lime variant
Maturity and changing consumer preferences expected to temper volume growth
Reduced sugar and sugar-free varieties will be a focal point for innovation
Further distribution gains likely for the e-commerce channel
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 5 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 6 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028

Soft Drinks in Kenya - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments.
Foodservice vs retail split.
What next for soft drinks?
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Carbonates

  • Regular Carbonates
  • Reduced Sugar Carbonates
    • Regular Cola Carbonates
    • Reduced Sugar Cola Carbonates
    • Regular Non-Cola Carbonates
    • Reduced Sugar Non-Cola Carbonates
      • Regular Lemonade/Lime
      • Reduced Sugar Lemonade/Lime
      • Regular Tonic Water/Mixers/Other Bitters
      • Reduced Sugar Tonic Water/Mixers/Other Bitters
      • Regular Orange Carbonates
      • Reduced Sugar Orange Carbonates
      • Regular Other Non-Cola Carbonates
      • Reduced Sugar Other Non-Cola Carbonates

Carbonates

Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.

See All of Our Definitions
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This report originates from Passport, our Carbonates research and analysis database.

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