PepsiCo reformulated the Pepsi brand early in 2023, using a blend of acesulfame potassium and sucralose to reduce its sugar content by 57%. Following mixed feedback, the company has indicated it may make additional changes to the brand’s recipe to ensure it meets consumer expectations in terms of taste and health credentials.
Carbonates manufacturers will continue to develop added-value products over the forecast period in an effort to maintain consumer interest in their brands and better resist increasing competition from other types of soft drinks. For example, given the positive reception for Hey Song Sarsaparilla Plus – which appeared in May 2023 – and the growing threat from home carbonation systems such as those offered by SodaStream, more players are likely to introduce “fizzier” varieties with higher levels of carbonation.
Swire Coca-Cola and Hey Song Corp look set to remain the clear leaders in carbonates over the forecast period. Both have extensive portfolios that span multiple categories, and their respective brands benefit from high levels of consumer loyalty and consistently strong investment in marketing support.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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