Carbonates will continue to face challenges over the forecast period, with off-trade volume sales expected to remain in a small negative slump. This overall declining pattern is mainly attributed to the unhealthy image of carbonates in general, due to the high sugar content, high prices, and the fact that carbonates do not offer good daily hydration.
On-trade volume sales are also expected to be sluggish in carbonates over the forecast period, although faring slightly better than off-trade. This is attributed to some of the same factors (unhealthy image, high prices, etc.
Citrus-based carbonates, such as lemonade/lime and orange carbonates, are also expected to gradually fall prey to the negative-image challenges currently facing regular carbonates. Indeed, whilst some consumers perceive lemon-based carbonates as “healthier”, the reality is that, even if they do contain small amounts of real fruit juice, they also contain larger amounts of sugar.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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