Strong value sales growth over 2022 and 2023 has been fuelled by rampant inflation in the aftermath of the COVID-19 pandemic. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of movement and travel restrictions, both manufacturers and retailers have faced higher costs, which have been passed on to consumers.
The high rates of inflation that started during the review period have not yet subsided, however growth has at least stabilised with the official inflation rate holding at 6.7% in March 2023 (as opposed to the Reserve Bank’s target level of between 1% and 3%).
Health and wellness preferences continue to be a key driver of consumer decision making in non-alcoholic drinks in New Zealand, with carbonates one of the categories in which this trend is most prominent. New Zealanders are increasingly looking to reduce their sugar and alcohol intake, with carbonates a category that is bearing the brunt of these shifting preferences through strong growth in sugar free segments and declining sales for regular variants.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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