While carbonates will register moderate volume growth over the forecast period, it will face increasing competition from juice, as it is perceived as healthier. Despite the presence of low/no-sugar variants, carbonates consumption is increasingly associated with diseases such as diabetes.
Consumer demand for healthier proposals is set to continue gaining momentum, particularly evident in low calorie cola carbonates and non-cola carbonates. This trend has mostly benefitted the perceptions of brands such as Coca-Cola and Pepsi, such as Coca-Cola Zero Sugar and Pepsi Light.
While small local grocers will continue to account for most volume sales, they will lose significant share over the forecast period, as modern grocery retailers continues to open across the country. This will introduce more competition and price wars and result in higher levels of discounting and promotions.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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