After two years of extraordinary price actions in the market, players in carbonates will need to pay more attention to consumers’ price elasticity and the potential impact on volumes moving forward. Brand owners in the category are very aware of the need for innovation and new product development to protect their revenue from increasingly blurred category lines, and more fickle consumers looking for alternative and innovative products.
With health and wellness at the centre of consumers’ needs states, carbonates faces intense competition from many other soft drinks categories, especially from brands positioned as healthy everyday lifestyle choices, as seen in many sports drinks and other functional products. These products use the “food as medicine” concept to make a case for consumers that they need daily continuous consumption to see any health benefit.
On-trade recovery has played a vital role in the performance of carbonates at the end of the review period. All categories are set to see on-trade volume growth in 2023, as consumers have continued to return to foodservice channels.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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