Traditional products, such as Cola Carbonates, are set to suffer from the impact of health and wellness trends, while maturity is taking its toll upon lemon/lime and orange. As a result, players are set to invest in mixers and non-cola, with investments and innovations set to increase product variety across the forecast period.
Although sugar free products have an established, high market share in Greece, their penetration is set to rise further over the forecast period. Within categories such as mixers, there is solid room for innovation and growth, set to drive value on the landscape.
Private label penetration is set to remain low in carbonates. Greek consumers will continue to be brand-conscious and loyal regarding carbonates, with limited private label options and product variety.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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