By the end of 2023, a 10% increase in value added tax is set to take effect for sugary beverages in the country's off-trade channel. This marks the initial phase of a three-stage increment expected in the coming years, with a scheduled 15% rise in 2024 and a subsequent climb to 20% by 2025.
Despite continuous price increases for most carbonates brands, the market share of private label is anticipated to stagnate. Consumers' loyalty to traditional flavours in both cola carbonates and non-cola carbonates is unlikely to undergo significant changes.
E-commerce has steadily increased in importance as a distribution channel for carbonates since the pandemic, and its off-trade volume share is expected to persistently rise in the forecast period. The growing comfort of many consumers with online grocery shopping and their appreciation for the convenience it offers has contributed to this trend.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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