The outlook is more positive over the forecast period, as the economy recovers. Several factors should support the recovery, including an IMF loan, easing of supply bottlenecks, rate cuts and hopefully a more stable political climate, once elections take place in February 2024.
Coca-Cola and PepsiCo will continue to look to develop e-commerce. They already sell their products on online marketplaces such as Daraz, and are also available through delivery platforms such as Krave Mart, Bazaar and Foodpanda's Pandamart, where there are also often promotions.
While the outlook is more positive over the forecast period, other soft drinks pose a threat. Factors such as maturity and increasing concerns about the high sugar content will potentially challenge volume growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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