Over the forecast period, the health and wellness trend, which is particularly evident amongst millennials, is set to gather pace and create more challenges for both off- and on-trade sales of carbonates. However, non-cola carbonates may benefit from innovative flavours and the appeal of tonic water/mixers/other bitters, which has emerged as one of the most dynamic subcategories in carbonates thanks to a cocktail culture that has seen much new product development over the review period.
The health trend has gained traction in Canada over the review period, with local consumers increasingly prioritising healthy soft drinks. As such, high-calorie, high-sugar brands have been losing share to smaller and more prominent brands, attracting consumers through their use of natural ingredients and premium positioning.
Rising health consciousness is leading companies to shift their focus towards functional products or “zero” products with no sugar or healthier/natural sweeteners. This will help maintain category performance while injecting more variety.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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