Reduced sugar carbonates is set to record much higher off-trade volume growth than its regular counterpart; going against the historical flow, which presented the opposite trend. This is due to a multitude of factors, for instance Brazilian consumers have become more focused on reduced sugar and zero sugar, which is encouraging companies to be more strategic with their portfolios.
As Heineken was one of the first of the big beverage companies to focus on an adult soft drinks, the debate still stands. The adult soft drinks segment is hard to define, and it will likely represent a more competitive landscape than the current carbonates landscape.
As soft drinks evolve, one major trend has been identifiable in Brazil – ingredient-led beverages. Consumers are empowered to make purchasing decisions via social media, but are also more critical, while being susceptible to the halo effect.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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