Carbonates is set to achieve minimal off-trade volume and value growth over the forecast period mainly as a result of the declining consumer demand in the largest carbonates category, regular cola carbonates, and the growing trend towards economising following the negative impact on consumer spending of the rampant double-digit percentage inflation and rising unit prices. In addition, new lower priced brands within carbonates are set to be launched over the forecast period, which will drive prices downwards and limit the off-trade value growth potential of carbonates.
Regular tonic water/mixers/other bitters is set to remain the fastest growing category within carbonates over the forecast period. As a result of the popularity of tonic soft drinks in general, a new brand extension - from the mixer line of Schweppes - Schweppes Pink Mixer Style was officially launched on the market back in mid-2022, offering a new dimension in the world of mixology.
The trend of decline in regular cola carbonates is set to continue over the forecast period as the health and wellness trend and evolving consumer preferences will continue to have a strong negative impact on consumption in the category. Sugar has become a key focus of public health concerns, with sugar consumption associated with the development of a wide range of health issues, including type 2 diabetes, hypertension, and obesity.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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