The overall carbonates category in Indonesia will see positive growth in terms of total volume sales throughout the forecast period. Despite obstacles such as lifestyle changes towards healthier diets, which will somewhat curb sales rises, the impact of increased health consciousness will lessen as the proportion of consumers actively cutting out or cutting down on carbonates begins to plateau.
The primary selling strategy expected from carbonates players during the forecast period is favourable pricing policy, with a shift towards keeping products below IDR5000 so far as possible. Discounts and promotions will become more numerous and more frequent, with big price-cut promotions for larger pack sizes likely to be seen not only during the Eid period and other holidays, but as often as every week.
Although health and wellness trends will pose an increasingly significant challenge to the development of carbonates during the forecast period, potentially bolstered by government policies and legislation, regular carbonates is expected to remain the main contributor to overall cola carbonates sales. Regular cola carbonates sales will continue to be supported by the promotional activities of key players – particularly the market-leading company, Coca-Cola.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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