The anticipated rise in disposable income is poised to drive an increase in volume sales of carbonates in Serbia during the forecast period. Reduced sugar carbonates are expected to witness stable growth, buoyed by heightened consumer health consciousness and awareness regarding sugar consumption.
Key players like Coca-Cola, PepsiCo, and Knjaz Milos are anticipated to maintain their dominant positions owing to their extensive product range, market availability, and established brand loyalty. However, the forecasted high inflation is likely to bolster sales of private label brands, impacting smaller brands the most amid intensified competition.
The pace of growth in on-trade volume sales is expected to decelerate in 2024 and subsequent years. Nonetheless, this growth trajectory will persist until on-trade levels return to pre-pandemic figures.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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