Carbonates is set to remain in a negative volume slump over the forecast period, with on-trade sales also deteriorating. Challenges remain in the form of competition from other drinks – especially those deemed to be healthier and/or give consumers an energy boost.
Reduced sugar variants and innovations with a “healthier” image will continue to attract attention over the forecast period – in both cola carbonates and other types. Indeed, in order to move with the time, it will become of increasing importance for brands to offer no/low-sugar variants, along with innovations such as those seen from bottled water player Ferrarelle SpA with its range of naturally sparkling, natural fruit juice, carbonates.
The event of the pandemic and associated restrictions meant that many consumers took up mixology at home, thus, to recreate the cocktails they typically enjoyed whilst out and about. This trend has continued to a degree, both for budgetary reasons and due to many people enjoying mixing drinks as a hobby whilst socialising with friends.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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