The main challenge for players in carbonates during the forecast period will be to retain consumers. More people are aware of the negative impacts of high sugar and high calorie drinks, and want to live healthy lifestyles.
Diversification in terms of flavours is expected to continue, and limited-edition ranges are also likely to endure, with brands able to benefit from the attention that these receive (for instance from Gen Z consumers on social media), especially when launched in conjunction with a celebrity. Consumers are looking – and will continue to look – for new flavours to try.
In 2023, private label lines, such as those from Mercadona and Carrefour, are set to see their shares increase, as more consumers have opted for these products due to their generally lower unit prices as a way to save money. In the short term there is the expectation that these brands will continue to see notable demand; however, the popularity of well-known, large brands such as Coca Cola, Pepsi, and Schweppes will endure.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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